NLO Fishing is an angler driven brand run by 2 captains. If there is an opportunity to make better or unique products that is where we focus. Our line of jigs feature a coating that is 5X stronger than anything on the market- the only one of its kind in the industry. Our lures feature lifelike patterns not available anywhere else. The terminal tackle that we source we strongly believe is the best available in the world. If we can't find what we want- we build it- and put our name on it. We are not for everyone but if you want the best we may be for you.